Stampin’ Up! is a leading color company that has invested significant efforts in curating an extensive range of color-coordinated products. To ignite excitement for their upcoming vibrant color release, I devised a captivating social media campaign of 10 photos. By capturing stunning photographs of cards featuring the new colors against corresponding backgrounds, I ensured that they truly leapt off the screen on platforms like Instagram and Facebook. Departing from SU's usual practice of showcasing cards on plain backgrounds, this colorful twist injected a burst of exhilaration into their feed, captivating audiences with an enthralling narrative.