Seasonal Sale
The annual seasonal sale is a once-a-year promotional event featuring varying discounts across distinct product categories. This year, we provided a 10% discount on ribbons and trims, 15% off all inks, and a generous 20% off our designer series paper. Unlike previous years, where the photography direction involved capturing all products in a single image, I opted for a novel approach. I captured three separate angled sweep images, each showcasing one of the three product categories.
Throughout the design process, I discovered that employing three images allowed for versatile cropping and manipulation, resulting in successful collages for different deliverables. Below, you'll find the various deliverables strategically placed in their designated advertising spots.