Everyday Heroes

I'm thrilled to share the details of a groundbreaking campaign by Stampin' Up! The company took a fresh approach to their latest campaign by focusing on promoting gratitude and kindness through card making, instead of promoting a specific product or discount. Stampin' Up! wanted to spread the message that showing appreciation doesn't have to wait for a special occasion.

As a result, I had the incredible opportunity to showcase a diverse array of cards that express gratitude and appreciation for all kinds of people. I styled nine different shots, each featuring a variety of cards tailored to men, women, families, and even neighbors. To create a sense of cohesion and coordination, I carefully chose the colors and products for each shot, and arched the typeset to evoke a feeling of honor.