Their maple syrup essentially sells itself by being 100% pure. It’s not found on the shelves of grocery stores, but people in the valley actually seek it out whether it’s picking some up or putting in an order and having it shipped. That said, branding was never important to the brothers. I did this project as a fun rebrand to show them that it wouldn’t cost them any more than the stickers they were already putting on their bottles. Not to mention, this new label would actually have their name on the bottle, so anyone new who tried it knew just the boys to go to if they wanted to get their hands on a bottle.