IN COLOR

Stampin' Up! is known for its annual release of new colors, and as a part of the team, I took it upon myself to design a campaign that would make the launch of the 2022 colors stand out. To get the word out there, I created several deliverables for websites, emails, shareables, and social media.

The centerpiece of the campaign was a GIF that showcased all the new products in their gorgeous new colors. I also created five illustrations in shades that were given fun and quirky names, like Sweet Sorbet, Parakeet Party, Tahitian Tide, Orchid Oasis, and Starry Sky. To reveal the new colors, we first posted these illustrations on social media in black and white, leaving hints of their names. This created a lot of engagement, with people eagerly guessing the new colors and discussing their preferences.

Eventually, we posted the illustrations in full color, and the response was overwhelming. Customers loved talking about how they planned to use the new colors in their future projects, and the positive feedback kept pouring in.

All in all, the campaign was a fun and effective way to promote the new release and engage with Stampin' Up! customers. The illustrations and GIF made the new colors impossible to miss, and the playful tone of the campaign made it a joy to be a part of.