Shelli's Paper Pumpkin kit is a rare gem that makes its annual appearance, meticulously tailored for her cherished clientele. This year's kit features a distinctive addition—a journal thoughtfully designed for customers to acquire. Given the uniqueness of this kit, we endeavored to convey its special essence through lifestyle photography, departing from the conventional product-focused approach.

With the challenge of concealing the kit's contents until the month's end, we embarked on a creative journey. Our lens captured Shelli, the creative genius behind it all, setting a picturesque table adorned with kit boxes, creating an inviting scene for families and friends to join in crafting, gift packaging, and card-making. This approach not only evoked a sense of togetherness but also tantalized customers with a glimpse of the creative possibilities that awaited.

Delving into the realm of text and background choices, we drew inspiration from the typeset found on the stamps and the textural elements reminiscent of the gift box. This deliberate selection served to offer a subtle yet intriguing preview of what customers could anticipate within the kit, igniting their curiosity and excitement.

In essence, our creative and professional approach not only captured the spirit of Shelli's Paper Pumpkin kit but also enticed customers with a tantalizing preview, ensuring that this exclusive offering remains a cherished tradition for her loyal clientele.